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Bush Library Flag

The Brief

The flag was originally created for a university fundraising event featuring General Norman Schwarzkopf, commander of Coalition Forces during Operation Desert Storm. Inspired by the iconic image of General Patton before the American flag, The Wright Touch designed and produced a 300-square-foot patriotic display for the occasion.

Completed on September 3, 2001, just days before the events of September 11, the flag took on an even deeper significance as patriotism swept the nation. At the event, General Schwarzkopf delivered his keynote address in front of the flag, creating a memorable and moving experience for attendees.

Following the event, the CEO of a Fortune 100 company purchased the flag and later donated it to President George H. W. Bush for his presidential library. The Wright Touch was then commissioned to permanently install the flag at the George H. W. Bush Presidential Library at Texas A&M University, where it remains on display beneath General Schwarzkopf’s motto: “Duty, Honor, Country.”

Over the years, numerous dignitaries have been photographed in front of the flag, and a plaque recognizing The Wright Touch as its creator is displayed alongside the installation.

Workspace where the flag mural was painted in stages.
The Room

A workspace built for fabrication at scale.

The mural took shape in a working studio environment where canvas preparation, painting, and installation prep happened in sequence over the course of the build.

Handshake at the Bush Library flag presentation.
The Defining Moment

A Gift Presented, A Legacy Begun

The handshake at the unveiling, that marked the start of the murals permanent life in the library.

From first concept to the final reality, and everything in between.