Olympic Torch Run
The program extended well beyond the ceremony. An internal awareness campaign invited employees to nominate one another as Olympic torchbearers. Employee celebrations welcomed the flame at the company's headquarters in Atlanta and in Salt Lake City. As a final touch, a commemorative book was produced and presented to Coca-Cola's board of directors, showcasing the company's Olympic assets.
Storytelling, made tactile.
Coca-Cola's Olympic Torch Relay brief held in print — the same brand voice that lived in the room, on the route, and on the page.
Ali. The torch. The Legacy.
“The Wright Touch understands the uncompromising standard of quality expected by Coca-Cola. They consistently deliver above and beyond — even in the most challenging environments. I consider them one of the finest agencies I have worked with in my career. They are service-driven, quality-focused, and fair in their business practices. When the Coca-Cola trademark is on the line, I call The Wright Touch.”
